WINE NOT ITALY ® is a wine shop that puts technology at the service of tradition, the reference point for the sale of wines of high quality. WINE NOT ITALY ® works directly with manufacturers, nullifying any brokerage, for the benefit of a lower price and discounted at market swings. WINE NOT ITALY ® offers its customers the possibility to live the same experience of buying a wine shop offline, with all the advantages of the physical world combined with the flexibility of the instrument technology.